Please enable javascript in your browser to continue shopping
Privacy & Cookie Policy
Privacy & Cookie Policy ( , referred to below as London Chic, is an online retailer of consumer goods owned by MySale Group Plc with its registered address at 1 Brunel Road, Earlstrees Industrial Estate, Corby, Northants, NN17 4JW. London Chic values our relationship with you and the other users of this website. We recognize that you may be concerned about our collection, use, and disclosure of your personally identifiable information that we may collect when you use the Web Site. Accordingly, we have implemented this Privacy Policy to inform you of the information that we collect from you, how we collect this information, and what we do with it after we collect it. If you have any questions or comments regarding this Privacy Policy, please contact us via our contact us page. London Chic’s Commitment to Online Security Your personal information is treated with the greatest of care. Sensitive payment information such as credit card details are NEVER stored on the Internet with our system. Information We Collect The personal information we collect from you and hold includes information that is necessary in order for us to offer goods or services to you and to delivery these goods and services. This includes your Name, Address, Telephone Number and E-mail address. We collect personal information directly from you and very occasionally via 3rd Party Suppliers. In other instances, we may collect personal information directly from you when you contact us (for example, when you make a telephone enquiry) and when you use our Web Site or use our mobile Apps. Personal information is also collected directly from you via a series of forms which you complete including: a) Membership Registration Our site's registration form requires you to provide us contact information (email address) and may occasionally require demographic information. We do not require any other personal information at this stage. b) Passwords You are responsible for all actions taken with your user name, email address and password. Therefore we do not recommend that you disclose your password to any third parties. If you choose to share your user name, email address and password or your information with third parties to provide you additional services, you are responsible for all actions taken with this information and therefore you should review that third party's privacy policy. c) Address and telephone number When you place an order on our website or via our mobile Apps we will require you to insert your, address and telephone number and any other information relevant to your order, including your payment information and information on your payment method. We will require your full postal address and in some circumstances we are unable to rely on or deliver to a P.O. Box. We also require your telephone number in order to contact you regarding the order or service that you have purchased or for other reasons. Third Party Websites Personal information that we collect via a 3rd Party is information that you have opted in to share with us. For example if you choose to login to our website using a third party login service such as “login with Facebook” then you opt in to share your basic information with us. This basic information includes your name, e-mail address, gender and date of birth. We may subsequently require further personal information and will prompt you to supply us with that information such as your address and contact details when you place an order as detailed in Information We Collect. On occasion we include links to third parties on this website. Where we provide a link it does not mean that we endorse or approve that site’s policy towards visitor privacy. You should review their privacy policy before sending them and personal data. Use of your information We use the information that we collect from you or third parties to provide our services to you. In addition we may use your information for the following purposes; a) To provide you with information that you have requested from us relating to our products or services. b) To complete an order that you have made from us for either a product or service. c) To contact you regarding a product or service that you have ordered from us. d) To inform you of changes to our website, services or goods and products. How Your Information May Be Shared We never sell or rent your personal information. London Chic may release personal information under the following circumstances: • Where release is required by law (for example, a subpoena) or regulation or is requested by a government agency; • Where our records indicate a company or an individual may be engaged in fraudulent activity or other deceptive practices that a governmental agency should be made aware of; • To appropriate persons, where your communication suggests possible harm to others. • In order to fulfil any of the reasons for the use of information detailed in the previous section where the fulfilment is reliant upon a third party who engage solely for that purpose. Overseas Use of your personal data London Chic is part of an international company which has offices in the UK, Australia, New Zealand, Singapore, Malaysia, The Philippines, Thailand, The USA and the EU. In the operation of our website it may become necessary to transfer data that we collect from you to locations outside the European Union for processing and storing. By providing your personal data to us, you agree to this transfer, storing or processing. Invite a friend London Chic provides facilities throughout the site to refer friends to London Chic. You may not use the “Invite a friend” service or other email forwarding services that we offer to send spam or otherwise send content that would violate our privacy policy or Terms and Conditions. We do not permanently store, sell, or rent these email messages or the email addresses. Membership Registration Our site’s registration form requires you to provide us contact information and may also require demographic information. We may use your contact information from the registration form to send you information about our company. Your contact information is also used to contact you when necessary. Security London Chic uses Voice Commerce Ltd Trading as Cashflows and HSBC Bank to provide a secure environment for the authorisation of credit card and charge card transactions. Confidential information including card details are encrypted using industry standard SSL 128-bit encryption technology. Our payment page is also fully PCI DSS compliant please visit for more information. Cookies Cookies are small pieces of information that are stored in a browser-related file on your computer's hard drive when you use our Web site. We use cookies to improve the member experience. We also use them to deliver information and fresh content specific to your interests. Cookies are widely used on most major Web sites. London Chic mostly uses "session" cookies, which are removed from your computer once you leave London Chic. These are used so our service can remember that you have logged in already and prevent you doing so more frequently. The technology we use (Microsoft .NET), requires the use of session cookies. Session cookies expire and are deleted after 30 minutes of no activity on London Chic. London Chic also uses persistent cookies to personalise the user experience, to help protect our members and to provide us with research information (such as how often members visit London Chic each month). Persistent cookies allow us to track users and help us identify users abusing the service. Membership Removal If you wish to be removed from our database for any reason, simply send us an email requesting to be removed via our contact us page. Or select the unsubscribe link in any of the e-mails that you receive from us. Updates to our information practices London Chic reserves the right to add to, delete or change these terms because of frequent changes in Internet technology and applicable law. As such, you should check this privacy policy from time to time for such changes. Access to Information In accordance with the Data Protection Act 1998 you have the right to access any information that we hold relating to you. You are able to access and amend this information via the My Account section of the website. You may also contact us via the Contact section or on the following e-mail address if you wish us to provide you with the information we hold or to amend that information on your behalf. Please note that we reserve the right to charge a fee of £10 to cover costs incurred by us in providing you with the information should this be in a format other than electronic. Contacting Us Please do not hesitate to contact us regarding any matter relating to this Privacy Policy at